In store we have over 700 wedding dresses, all priced from £150-£499. All our gowns are available to purchase off the peg, meaning there’s no long wait to take your dress home like you find in most bridal boutiques. We’re proud to be different from other wedding dress shops - we don’t use appointments as we believe we should work around you. We want you to enjoy your special shopping trip, so in store you’ll find a warm, welcoming and relaxed atmosphere. All our staff are always happy to help, or offer any advice and suggestions you may need.
We have four exclusive designers in store - Anna Sorrano, Viva Bride, La Prima and Heidi Hudson. These exquisite collections offer brides a wonderful variety of styles, using influences from a range of different fashion eras to add definition and character to the designs. You’ll find popular features such as keyhole backs, lace sleeves and elegantly draping cowls within our collections, so feel free to come in and browse or try on dresses whenever you like!
We also have the perfect selection of accessories to help you complete your bridal outfit. From Amixii’s range of stunning headpieces, including simple, decorative hair pins to Gatsby-style head bands, there’s a huge range to choose from to help you finish off your wedding hairstyle. Our accessories range also includes veils, shapewear, underskirts, boleros and faux fur wraps.
We hope to see you in store very soon, to help you find the dress of your dreams.
We're a wedding dress company with a difference! We offer designer dresses at affordable prices,
passing on discounts we receive from designers to our brides. Thanks to our connection with over
50 different designers, we can give discounts of up to 75% on dresses.
Our stores aren't like boutiques - we don't use an appointment system, so brides-to-be can visit us
whenever they like during our opening hours.
We don't limit the number of dresses you can try on, so don't worry if you need to try on a few!
We also have a beautiful range of accessories, including veils, tiaras and jackets, and a stunning
collection of bridesmaid dresses, available off the peg in eight different colours.
When planning your trip, check our opening hours but don’t worry about booking an appointment, as we don’t operate an appointment system. We believe you should be able to shop whenever suits you, so we don’t tie you into a time frame. You can take as long as you like in our store and try on as many dresses as you want. Weekends can get quite busy so if you prefer to plan your trip for a Saturday or Sunday we suggest allowing at least a couple of hours for your visit. Weekdays tend to be quieter.
You can bring as many people as you like with you, but we suggest only bringing one or two close people whose opinions you trust, as actually having more people there can serve to confuse you with conflicting opinions. Don’t forget, if possible wear a strapless, well-fitting bra if you have one so you can try on different styles and see which suits you best.
For more tips and advice, click here.
Where do your gowns come from?Our gowns are sourced from a variety of different places, but many are from well-known UK designers and brands who have over-stocked or have cancelled orders. 95% of our dresses are brand new and unworn, but a small selection have been worn once in a photo shoot or down the catwalk.
How much do you charge for your dresses?All our wedding dresses are priced between £150 and £499, giving savings of up to £2,500 in the retail price of these dresses. Our bridesmaids dresses start from £65. We can keep them low thanks to our close connections with all of our suppliers and designers, passing on savings of up to 75% onto you, our beloved customers.
How many dresses can I try on? Is there a time limit on my visit?You are welcome to try on as many dresses as you like- we believe you need to try on a few to make sure your chosen style suits you! And we don’t put pressure on you to rush, such an important choice takes time, so spend as long as you like in our store!