In store we have over 700 wedding dresses, ready and waiting for brides to browse and try on whenever they’re ready. We don’t use appointments so simply visit whenever suits you and we’ll be on hand to give any assistance or advice you may need. We believe we should work around you, so feel free to visit in your own time - we won’t rush you or pressure you to buy, so you can take your time in finding “The One”!
We’re proud to be the exclusive stockists of four beautiful collections for Anna Sorrano, Viva Bride, Heidi Hudson and La Prima. These talented designers take inspiration from a range of different fashion eras, both modern and vintage, to work stunning features into the dresses. Within these ranges you’ll find popular features such as keyhole backs, softly draping cowls and feminine lace sleeves. We’re sure we have something to suit every size, shape and taste - from La Prima’s flattering, sophisticated plus size gowns to Heidi Hudson’s simple yet decadently elegant destination gowns.
We can’t wait to see you at WED2B, to help you find your dream wedding dress. We have spacious changing rooms where you can get dressed, while we have comfortable seating areas for anyone you bring with you to sit and rest. We look forward to welcoming you to store very soon!
We're a wedding dress company with a difference! We offer designer dresses at affordable prices,
passing on discounts we receive from designers to our brides. Thanks to our connection with over
50 different designers, we can give discounts of up to 75% on dresses.
Our stores aren't like boutiques - we don't use an appointment system, so brides-to-be can visit us
whenever they like during our opening hours.
We don't limit the number of dresses you can try on, so don't worry if you need to try on a few!
We also have a beautiful range of accessories, including veils, tiaras and jackets, and a stunning
collection of bridesmaid dresses, available off the peg in eight different colours.
When planning your trip, check our opening hours but don’t worry about booking an appointment, as we don’t operate an appointment system. We believe you should be able to shop whenever suits you, so we don’t tie you into a time frame. You can take as long as you like in our store and try on as many dresses as you want. Weekends can get quite busy so if you prefer to plan your trip for a Saturday or Sunday we suggest allowing at least a couple of hours for your visit. Weekdays tend to be quieter.
You can bring as many people as you like with you, but we suggest only bringing one or two close people whose opinions you trust, as actually having more people there can serve to confuse you with conflicting opinions. Don’t forget, if possible wear a strapless, well-fitting bra if you have one so you can try on different styles and see which suits you best.
For more tips and advice, click here.
Where do your gowns come from?Our gowns are sourced from a variety of different places, but many are from well-known UK designers and brands who have over-stocked or have cancelled orders. 95% of our dresses are brand new and unworn, but a small selection have been worn once in a photo shoot or down the catwalk.
How much do you charge for your dresses?All our wedding dresses are priced between £150 and £499, giving savings of up to £2,500 in the retail price of these dresses. Our bridesmaids dresses start from £65. We can keep them low thanks to our close connections with all of our suppliers and designers, passing on savings of up to 75% onto you, our beloved customers.
How many dresses can I try on? Is there a time limit on my visit?You are welcome to try on as many dresses as you like- we believe you need to try on a few to make sure your chosen style suits you! And we don’t put pressure on you to rush, such an important choice takes time, so spend as long as you like in our store!