We’re excited to bring brides-to-be such an extensive range of wedding dresses, with over 700 to choose from. All our gowns are available to purchase off the peg, with sizes 6 to 30 available.
We have a beautiful selection of dresses, including four exclusive designers that you won’t find in any other store - Anna Sorrano, Viva Bride, La Prima and Heidi Hudson. These exquisite collections offer brides wedding dresses that truly epitomise the feminine form, taking influences from both vintage and modern fashion eras. The designers’ exquisite attention is evident, from the flowing trains of a lace fishtail to the detailed edging of a sweetheart neckline.
We also have our very own Signature collection, which was created by in-house designers who have worked with hundreds of brides, listening to exactly what they wanted from their wedding dresses. This enabled our designers to work such elements into their creations, resulting in some stunning gowns that any bride will fall in love with. Our collection was modelled for us by the stunning Chloe Lloyd at Aynhoe Park in Oxfordshire, and can be found on our website.
We don’t use appointments so feel free to visit us whenever you’re ready to find your dream wedding dress. We’ll always be on hand to offer any help or advice you may need, so feel free to ask our friendly, professional staff if you have any queries.
We look forward to welcoming you to our store very soon!
We're a wedding dress company with a difference! We offer designer dresses at affordable prices,
passing on discounts we receive from designers to our brides. Thanks to our connection with over
50 different designers, we can give discounts of up to 75% on dresses.
Our stores aren't like boutiques - we don't use an appointment system, so brides-to-be can visit us
whenever they like during our opening hours.
We don't limit the number of dresses you can try on, so don't worry if you need to try on a few!
We also have a beautiful range of accessories, including veils, tiaras and jackets, and a stunning
collection of bridesmaid dresses, available off the peg in eight different colours.
When planning your trip, check our opening hours but don’t worry about booking an appointment, as we don’t operate an appointment system. We believe you should be able to shop whenever suits you, so we don’t tie you into a time frame. You can take as long as you like in our store and try on as many dresses as you want. Weekends can get quite busy so if you prefer to plan your trip for a Saturday or Sunday we suggest allowing at least a couple of hours for your visit. Weekdays tend to be quieter.
You can bring as many people as you like with you, but we suggest only bringing one or two close people whose opinions you trust, as actually having more people there can serve to confuse you with conflicting opinions. Don’t forget, if possible wear a strapless, well-fitting bra if you have one so you can try on different styles and see which suits you best.
For more tips and advice, click here.
Where do your gowns come from?Our gowns are sourced from a variety of different places, but many are from well-known UK designers and brands who have over-stocked or have cancelled orders. 95% of our dresses are brand new and unworn, but a small selection have been worn once in a photo shoot or down the catwalk.
How much do you charge for your dresses?All our wedding dresses are priced between £150 and £499, giving savings of up to £2,500 in the retail price of these dresses. Our bridesmaids dresses start from £65. We can keep them low thanks to our close connections with all of our suppliers and designers, passing on savings of up to 75% onto you, our beloved customers.
How many dresses can I try on? Is there a time limit on my visit?You are welcome to try on as many dresses as you like- we believe you need to try on a few to make sure your chosen style suits you! And we don’t put pressure on you to rush, such an important choice takes time, so spend as long as you like in our store!