Brides-to-be in Penkridge are now only 23 miles away from our Birmingham WED2B store!
Bridesmaid, prom and flower girl dresses are also all available off the peg! You’ll find a vast array of different styles, colours and sizes all waiting for you to try on and take home the same day you come in.
Whether you’re after a vintage-inspired lace dress or a contemporary, chic, satin ballgown style, we have one of the biggest selections of wedding dresses in the UK, offering our brides unrivalled choice. We want our brides to find their dream wedding dress without breaking their wedding budget, so all our gowns are priced between £150-£499! We believe every bride should be able to afford their perfect gown for the most special occasion of their life.
We have exclusive ranges from four designers- Anna Sorrano, Viva Bride, Heidi Hudson and La Prima. You won’t find these beautiful collections in any other shops, so feel free to pop in whenever you like to browse and try on these stunning designs. We also stock our gorgeous Signature range, modelled by Chloe Lloyd, which has been lovingly designed by our in-house designers. They have worked with hundreds of brides to listen to exactly what a bride wants from her dress on their wedding day, working these into the designs.
We look forward to welcoming you into our Birmingham store, where our staff are always on hand to offer advice, suggestions and give any help you may need!
Who We Are
We're a wedding dress company with a difference! We offer designer dresses at affordable prices, passing on discounts we receive from designers to our brides. Thanks to our connection with over 50 different designers, we can give discounts of up to 75% on dresses.
Our stores aren't like boutiques - we don't use an appointment system, so brides-to-be can visit us whenever they like during our opening hours.
We don't limit the number of dresses you can try on, so don't worry if you need to try on a few!
We also have a beautiful range of accessories, including veils, tiaras and jackets, and a stunning collection of bridesmaid dresses, available off the peg in eight different colours.
Make A Day Of It
Tips & Advice
When planning your trip, check our opening hours but don’t worry about booking an appointment, as we don’t operate an appointment system. We believe you should be able to shop whenever suits you, so we don’t tie you into a time frame. You can take as long as you like in our store and try on as many dresses as you want. Weekends can get quite busy so if you prefer to plan your trip for a Saturday or Sunday we suggest allowing at least a couple of hours for your visit. Weekdays tend to be quieter.
You can bring as many people as you like with you, but we suggest only bringing one or two close people whose opinions you trust, as actually having more people there can serve to confuse you with conflicting opinions. Don’t forget, if possible wear a strapless, well-fitting bra if you have one so you can try on different styles and see which suits you best.
For more tips and advice, click here.