We do not operate an appointment system so you are welcome to visit us at a time to suit you. All of our stores are open 7 days a week with a late night opening on Thursdays. The exact opening hours vary slightly between each store so the best place to check is on the individual store page of our website.
When you arrive, a member of our team will greet you and explain the layout of the store. We will be happy to provide as much or as little assistance as you require and we will give you plenty of opportunity to browse through our dresses. If you need some assistance with selecting styles or sizes a member of our team will be on hand to help. We recommend that you give yourself plenty of time to try on as many dresses as you would like to. We ask that you select four dresses to try on at a time and we will place these on our ‘order of service’ rail. We will let you know when a dressing room is available and one of our Advisors will then assist you get into the dresses you have selected. We will help you choose underskirts and other accessories to compliment the gown. If you don’t find ‘The One’ in the first four dresses you try on, you are welcome to keep browsing, select more dresses and start the process again. If you are visiting us for the first time and are unsure of what styles will suit you, we recommend preparing to spend at least a couple of hours with us so you can get the most out of your visit.
A good fitting and supportive bra is essential, ideally it's best to wear a strapless bra, especially if you will be trying on strapless wedding dresses. Our Bridal Advisors will assist you in the dressing room with getting into and out of your chosen dresses, they really won't mind what you wear, but you might feel a little self-conscious if you've not planned your underwear!
We have plenty of large dressing rooms at all of our stores with lots of large mirrors. Our Bridal Advisors will assist you in the dressing room with getting into and out of your chosen dresses.
All of our wedding dresses are priced between £99 and £599* (*Excludes Platinum Edition). All of our bridesmaid dresses are priced between £79 and £129.
We have an excellent range of bridal veils, underskirts, tiaras, hair pieces, bridal belts, jackets and other items to complete your look. We also have large storage boxes for post-wedding storage and compact travel storage boxes that are sized for cabin acceptance onto flights. You can view some of our accessories in the accessories page of this website.
Refunds are considered on an individual basis. In all circumstances, we will only consider a refund if the customer has notified us of the wish to return the dress within 7 days of purchase and the dress is returned to us in its as-sold condition in the original packaging within 14 days of the date of purchase. Proof of purchase will always be required. A £5 transaction charge will be applied to all refunds. Refunds will not be provided after the date of the wedding and cannot be given on dress bags or other items that are considered used. Refunds will not be considered for any items that have been further discounted due to imperfections. Please see our full terms & conditions.
All of our wedding dresses are designed by our highly experienced in-house Bridal Designers based here in the UK. We only stock our exclusive collections; The Signature Collection, Anna Sorrano, Viva Bride, Bellami and Heidi Hudson. We also stock accessories from our Amixi range.
We only stock a limited number of each style and therefore we do not produce a brochure. We carry such a huge range of styles and designs and we are sure to have many dresses that suit your individual requirements. We have images of our gowns on the wedding dresses page of our website and often our Facebook and Instagram pages will have the most up to date dresses.
This all depends on when you visit and how many dresses you would like to try on. Weekends can be busy so there may be a bit of a wait before a dressing room becomes available. However, if you visit during the week we tend to be much quieter so there may be no waiting time at all.
You are very welcome to take photographs of our gowns, though we do ask that you are considerate of other customers in the store who may not wish to be photographed.
Buying your wedding dress is a big decision and once you have found your perfect dress you may want a little time to think before committing to buying it. We are happy to place one wedding dress on reserve for you for two weeks to provide you with some time to consider your choice. There is a charge of £50 for this service which is treated as a non-refundable deposit, but it will be deducted from the price of the gown should you decide to go ahead with the purchase. If you decide that the dress is not the right one for you, we can transfer the deposit to another dress.
You are welcome to try on as many dresses as you like! We have a very informal approach and we encourage you to try on a wide variety of shapes and styles as you may be surprised as to what style of wedding dress suits you best. We ask that you to select up to four dresses at a time to take into the dressing room but if you don’t find ‘The One’ amongst the first four, you are welcome to select another four dresses and keep going until you are worn out!
We have bridal stores nationwide and you can find the full details on the store finder page of this website.
Payment can be made via all major credit and debit cards and cash is also accepted.
As bridal fabrics are very delicate, we do have a policy of no food or drinks around the wedding dresses. We appreciate that selecting your wedding dress is a very special event and our staff will do everything they can to help you on the day. We can also recommend some lovely local places that you can go to for a special drink, lunch or maybe even afternoon tea or dinner in the local vicinity.
We do not undertake dress alterations ourselves, however we can recommend the services of several highly experienced bridal seamstresses and we will provide the contact details to our customers in store. Our staff are very knowledgeable of what alterations can and cannot be undertaken and will advise you accordingly.
You are welcome to bring anyone with you! Our only advice is not to have too many people as lots of opinions will just confuse and overwhelm you. Grooms, dads and other male friends and relatives are very welcome in the store but we ask that men do not enter the dressing room area. For the dignity of our customers (with some dresses requiring alteration, bare backs and bra straps on show!), we do prefer to keep the area around the changing rooms for ladies only. Of course, you can take any dresses you like into the main area of the store to show your male relatives and friends and gauge their reaction!