Fall in love with Heidi Hudson gowns…

When you’re daydreaming about your wedding day, how do you imagine you’ll feel? If, for you, it’s all about being beautifully relaxed and free, unhindered by expectation and able to celebrate with loved ones in your own unique way, then you’ll adore Heidi Hudson gowns. 

Effortlessly carefree and understated, wear a Heidi Hudson design and you’ll feel naturally beautiful and absolutely true to yourself. The secret is in the marriage of her deceptively simple silhouettes with the prettiest florals and the softest luxury fabrics. This gives the designs an ethereal quality that’s ideal for brides looking for modern romance.

Each dress is also expertly crafted to fit perfectly without feeling restrictive. So, the billowing, lightweight fabrics will move easily with you as you laugh, celebrate and dance the night away.

Natural grace

Exquisite botanical detailing is the hallmark of this collection and it flows across many of the designs in beautiful lace, appliqués, embroidery and more. Taking inspiration from the natural world, Heidi Hudson gowns blend these gorgeous florals with softy dipped necklines or prettily draped straps to capture the essence of bohemian beauty like never before.

Simple style

The perfect accessories are ones that share this sense of unstructured magic, like a flowing tulle cape with equally beautiful floral appliqués or a floral halo or vine, causally worn through tumbling locks. 

Tales of true love

Our delightful Heidi brides are the perfect examples of celebrations that are all about love, joy and carefree romance...

Shannon and Connor knew that their big day was about much more than budget or traditional expectations. “We realised you really don’t need much money for a magical atmosphere,” says Shannon. “I love the understated rustic look, so we had a really pared-back, beautifully-lit marquee with trestle tables, eucalyptus garlands and plenty of candles. We had such a wonderful time and so did all our guests. I danced all night long in my Heidi Hudson dress!”

Abbey wore an effortless sheath, with a contemporary keyhole back and lovely embroidered lace.“The material was exactly what I wanted,” she says. “We were going for a boho, laid-back wedding and I instantly felt really nice in it.”

It was also the perfect choice to complement her olive green bridesmaids' dresses and the relaxed venue, decorated with lots of simple greenery and gypsophila.

Lastly, Heidi Hudson gowns are also a dream choice for a barefoot beach ceremony or overseas wedding. Travel-loving bride Gillian wore a glittering A-line for her marriage to Luke, by the water in Canada.

“It was the very first dress I tried on," she says. "I loved the detail and how sparkly it was with all of the floral embroidery and sequins." 

Be spontaneous…

Well, we hope we’ve given you a glimpse into what makes Heidi Hudson gowns so magical. Every single one is designed to enhance a bride’s natural beauty, while letting her enjoy her dream day to the full. So, if you want to feel effortlessly beautiful, as well as feeling free to live, love and laugh the whole day long, then don’t miss these enchanting designs.

Click here to see the full collection of Heidi Hudson gowns. Then try on your favourites at your nearest wed2b store. Here’s what to expect when you visit, too. Lastly, for more inspiration, check out our Instagram, Facebook or TikTok accounts.