About Us


We believe every woman should look and feel amazing on her wedding day regardless of budget. As the UK's largest and most affordable bridal retailer, we sell all of our dresses for under £699* (*Excludes Platinum Edition), off-the-peg, so you can take your dream dress home with you today. We're passionate about our business and our core principals of quality, choice and service.

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  • You can visit us at a time that suits you and there’s no time limit – take as long as you like, relax and have fun! Plus all our stores are open 7 days a week. Take a look on our store pages for opening hours.

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  • With 5 unique bridal collections in our stores there is a dress for every bride to be. All our dresses are carefully organised by size so it’s easy to browse until your heart’s content!

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  • When you do find ‘The One’ – you'll just know. And the best thing of all; you get to take home your dream dress the very same day!

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  • Our in-store experts really know their stuff, not only can they guide you towards your perfect gown but they'll be on hand to help complete the look with some fabulous finishing touches.

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